If you’re planning to listen to the Voice of the Customer, you’ll need some technology for collecting customer input, analyzing it, and putting it to use in line with your defined strategy. The most prevalent means of obtaining customer feedback are: IVR – A great tool for short surveys immediately following the phone interaction. It… Read More »
Service quality is an important means of competitive differentiation. For years, contact centers have gauged their performance using internally-generated quality monitoring scores. A growing collective of service-conscious companies also measure the “Voice of the Customer” (VoC) and integrate this perspective with internal quality and other performance measures. The first step in planning for your VoC… Read More »
I’ve just completed a client engagement in which the focus was on call center customer satisfaction (cSat). Since that’s a concern for a lot of call centers, I thought I’d talk about four areas in which you can generate and sustain cSat improvements. Quality Agents, Quality Monitoring Your agents’ skills, knowledge, and professionalism form impressions… Read More »
Call center professionals spend a healthy chunk of their time pouring over the daily, weekly, and monthly stacks of management reports to discern what’s going right – or wrong – with their centers. Many overlook one of the most valuable sources of information – the “Voice of the Employee.” The call center front line has… Read More »