Optimizing the Customer Experience
By Lori Bocklund, President
The National Association of Call Centers | Volume 6, Issue 11, December 2, 2011
It's the dawn of a new day for contact centers and their corporate peers. They've awakened to the fact that their customers' total experience with the company and its products/services drives loyalty, purchasing behaviors, and testimonials (both good and bad). Companies have to move away from looking at performance for isolated departments or transactions and start looking at the end-to-end experience from a customer perspective across all channels, and contact center leaders are uniquely positioned to lead the charge....
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